What Is Seo And How It Works? Complete Guide Step-by Step

SEO stands for search engine optimization. It is a type of digital marketing which helps you to get organic audience naturally and without paying anything from search engine page results. In easy words, it shows how much your data is friendly with search engines like google, yahoo, bing and Yandex etc. 

More your data is optimized more it becomes friendly and quality data. As you have quality data you get a high chance of ranking in search engines. Hence, you get traffic and you can earn money through it.

Seach Engine Optimization (SEO)

Search engine optimization term is used for websites of every type. Not only content matters in optimization but also other factor like your website link profile and speed etc. Let's have an understandable look:

Search Engine Optimization (SEO) has three types:
  • On Page SEO
  • Off Page SEO
  • Technical SEO

On Page SEO

SEO that done on website is called on page SEO. It is very important step when it comes to site optimization. In On-page SEO, we have to set up our site under the search engine guidelines. Good site speed, interlinking and beautiful layout come in on-Page. User experience is the most experience thing in on-page.

On Page SEO

 If you optimized your website or blog for search engines very well, but it does not add value to user experience than might be you can rank for your keywords but you can’t earn money because user cannot stay on your site. 

So, its  important to keep a balance. Google also love balance sites. Interlinking is also a good practice in on page SEO. It divides link juice to your low quality content. But if you use it properly you will get amazing ranking.

Off Page SEO

Off Page SEO refers totally refers to link building. More powerful links you have more authority you get in the eye of search engines. There are different techniques or method for link building for example blog commenting is one of the popular way of getting links. Guest posting, forum and profile backlinks also give good authority to your site. 

There is a limit that how much you can get ranking from your quality content & there is time come when your content stuck in ranking. Then at that time backlinks provide you a boost up that change your ranking positions. Backlinks is the essential and the most important part of maintain ranking in the search engines.

Off Page SEO

 Natural backlinking occurs, when someone refers you're a link that he might be like your content or something. There are different types of backlinks
  • Do follow (search engines crawls these links and these are useful)
  • No follow (it does not add any type of value)
  • Sponsored  Links (this tells that this link is  purchased, search engines crawl these link but does not add value to it)

Technical SEO

Many SEO experts considered technical SEO as the third type of search engine optimization. It refers to the site speed, proper structure and providing smooth experience to user and search engines. Like other two types, it also plays a vital role in generating high ranking.

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